TY  - BOOK
AU  - Philip Seargeant
TI  - The art of political storytelling: why stories win votes in post-truth politics
SN  - 9781350107380
U1  - 320.014 SEA 
PY  - 2020///
CY  - London
PB  - Bloomsbury Academic
KW  - Rhetoric -- Political aspects; Populism
N1  - Includes Index 252p
N2  - In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative
ER  -