TY - BOOK AU - Jeffrey W. Hayzlett with Jim Eber TI - The hero factor: how great leaders transform organizations and create winning cultures SN - 9781599186368 U1 - 658.4092 HAY PY - 2018///] CY - Irvine, CA PB - Entrepreneur Media, Inc. KW - Leadership--Moral and ethical aspects N1 - Includes index N2 - Today?s leaders need to engage, connect with, listen to and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today?s world are more likely to be called out for not living up to the mission statements on their websites ER -