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The art of being unreasonable lessons in unconventional thinking

By: Material type: TextTextPublication details: Hoboken, NJ John Wiley & Sons 2012Description: xvi, 192p. : ill. ; 24cmISBN:
  • 9781118173213
Subject(s): DDC classification:
  • 650.1BRO
Summary: Eli Broad?s embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world?s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can?t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma Leadership 650.1BRO (Browse shelf(Opens below)) Available UR007047

Includes index

Eli Broad?s embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world?s greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can?t be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles-from negotiating to risk-taking, from investing to hiring-that have made Eli Broad such a success.

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