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Art of explanation making your ideas, products, and services easier to understand

By: Material type: TextTextPublication details: Hoboken John Wiley & Sons 2013Description: xxii, 226 p. : ill. ; 21 cmISBN:
  • 9781118374580
Subject(s): DDC classification:
  • 302.2LEF
Summary: You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 302.2LEF (Browse shelf(Opens below)) Available 001360

Includes bibliographical references (p. 217-218) and index.

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.

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