What they don't teach you at Harvard Business School
Material type:
TextPublication details: Toronto 1984Description: xvi, 256 p. ; 24 cmISBN: - 9781781253397
- 650.1McC
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
UONGOZI Institute Resources Centre - Dar es Salaam | 650.1McC (Browse shelf(Opens below)) | Available | 003657 |
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
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