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The art of political storytelling why stories win votes in post-truth politics

By: Material type: TextTextPublication details: London Bloomsbury Academic 2020Description: x,260p.;22cmISBN:
  • 9781350107380
Subject(s): DDC classification:
  • 320.014 SEA
Summary: In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative.
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Item type Current library Call number Status Date due Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma International Relations 320.014 SEA (Browse shelf(Opens below)) Checked out 08/16/2025 URD001536

Includes Index 252p.

In our post-truth world, tapping into people's emotions has proved far more effective than rational argument - and, as Philip Seargeant argues in this illuminating and entertaining book, the most powerful tool for manipulating emotions is a gripping narrative.

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