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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University, Martin Mende, Florida State University. by
Edition: Eighth Edition.
Material type: Text Text
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (2)Location, call number: Sustainable Development 658.8 ZEI, ... UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: Self Help 658.8 ZEI.

2.
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Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : London : Free Press ; Collier Macmillan, c1990
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: Personal Development 658.812 ZEI. UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: Self Help 658.812 ZEI.