000			01825nam a2200169Ia 4500
005			20250117104050.0
008			250117s9999 xx 000 0 und d
020			_a9781503613966
082			_a658.5752 QUI
100			_aEric Quint, Gerda Gemser, Giulia Calabretta
245		0	_aDesign leadership ignited _belevating design at scale
260			_aStanford, California _bStanford Business Books, an Imprint of Stanford University Press _c2022
300			_aix, 227 pages : illustrations ; 24 cm
500			_aIncludes bibliographical references (pages 203-216) and index.
520			_a"Transformational design leadership requires a leader who, rather than designing products, designs the design function, establishing a thriving environment for the creative team. It also requires a leader who helps to design the organization, making design a strategic capability that advances innovation and enhances customer experiences. To examine the foundations of strong design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries and geographies. Based on these insights, the book takes the position that a core challenge to successful design leadership is the ability to effectively balance long-term goals and short-term outcomes that can be contradictory in nature. This book provides insights and guidelines that will help design and business leaders recognize these often contradictory challenges and leverage them to the benefit of both the design function and the organization at large. Through a combination of practitioner experience and empirical research, the authors demonstrate how design can be used as a strategic capability to advance innovation and enhance customer experience"-- Provided by publisher.
650			_aLeadership.
999			_c10559 _d10559