000			01234nam a2200169Ia 4500
005			20250117104056.0
008			250117s9999 xx 000 0 und d
020			_a9781788169509
082			_a658.12RUM
100			_aRumelt, Richard.
245		4	_aThe crux _bhow leaders become strategists
260			_aNew York _bPublic Affairs _c2022
300			_avii,357p.; 22cm
500			_aIncludes bibliographical references and index.
520			_aRumelt defines the essence of the strategists skill with vivid storytelling, from how Elon Musk found the crux that propelled the success of SpaceX to how the American military came to grips with the weaknesses of its battle strategy. Musk?s core challenge, for example, was rocket reusability. His intense focus on the soft landing of SpaceX?s rockets enabled them to be used again?radically reducing the cost of putting a pound in orbit. Musk?s strategy was not based on how value is created or how to position SpaceX in its industry. It was a design for action, the mental maneuver that focuses energy on what really made a difference through understanding the crux and creating an effective response that led to breakthrough
650			_aStrategic planning. | Management. | Leadership.
999			_c10755 _d10755