000			00816nam a2200169Ia 4500
005			20250117103751.0
008			250117s9999 xx 000 0 und d
020			_a9781422189887
082			_a658.8HAR
100			_aHarvard
245		0	_aHBR's 10 must reads on strategic marketing.
260			_aHarvard Business Review Press _bHarvard Business Review Press _c2013
300			_av, 206 p. : ill. ; 21 cm.
500			_aIncludes index.
520			_aIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We?ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
650			_aMarketing--Management.
999			_c5596 _d5596