000 00975nam a2200181Ia 4500
005 20250117103757.0
008 250117s9999 xx 000 0 und d
020 _a9781846684814
082 _a658.4RUM
100 _aRumelt, Richard P.
245 0 _aGood strategy, bad strategy
_bthe difference and why it matters
250 _a1st ed.
260 _aNew York
_bCrown Business
_c2011
300 _axii, 322 p. : ill. ; 25 cm.
500 _aIncludes index
520 _aGood Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007?08 financial crisis.
650 _aStrategic planning.
999 _c5749
_d5749