000 00930nam a2200157Ia 4500
005 20250117103815.0
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082 _a658.5POL
100 _aPolak, Paul.
245 4 _aThe business solution to poverty
_bdesigning products and services for three billion new customers
260 _aSan Francisco
_bBerrett-Koehler Publishers
_c2013
300 _axiii, 245P. : ill. ; 25 cm.
500 _aIncludes bibliographical references (pages 207-220) and index.
520 _aRight now the number of people living on
_2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world?s greatest challenge?they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world?s most intractable problems.
650 _aPoverty.
999 _c6240
_d6240