000			00964nam a2200169Ia 4500
005			20250117103819.0
008			250117s9999 xx 000 0 und d
020			_a9781422103296
082			_a153.8/5GAR
100			_aGardner, Howard,
245		0	_aChanging minds _bthe art and science of changing our own and other people?s minds
260			_aBoston, Mass _bHarvard Business School Press _c2004
300			_axi, 244 p. ; 25 cm.
500			_aIncludes bibliographical references and index.
520			_aThink about the last time you tried to change someone?s mind about something important: a voter?s political beliefs; a customer?s favorite brand; a spouse?s decorating taste. Chances are you weren?t successful in shifting that person?s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind ? and offers ways to influence that process.
650			_aChange (Psychology)
999			_c6361 _d6361