000 01019nam a2200169Ia 4500
005 20250117103838.0
008 250117s9999 xx 000 0 und d
020 _a9781422104064
082 _a361.78ELK
100 _aElkington, John.
245 4 _aThe power of unreasonable people
_bhow social entrepreneurs create markets that change the world
260 _aBoston
_bHarvard Business School Press
_c2008
300 _axviii, 242 p. ; 25 cm.
500 _aIncludes bibliographical references and index.
520 _aRenowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.
650 _aSocial entrepreneurship.
999 _c6886
_d6886