000			00982nam a2200169Ia 4500
005			20250117103850.0
008			250117s9999 xx 000 0 und d
020			_a9781591841807
082			_a658.401GRE
100			_aGreenwald, Bruce C.
245		0	_aCompetition demystified _ba radically simplified approach to business strategy
260			_aNew York _bPortfolio _c2005
300			_axii, 399 p. : ill. ; 23 cm.
500			_aIncludes bibliographical references (p. 379-383) and index.
520			_aBruce Greenwald, one of the nation?s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
650			_aStrategic planning.
999			_c7222 _d7222