| 000 | 01208nam a2200169Ia 4500 | ||
|---|---|---|---|
| 005 | 20250117103851.0 | ||
| 008 | 250117s9999 xx 000 0 und d | ||
| 020 | _a9780141981598 | ||
| 082 | _a306.3THO | ||
| 100 | _aThompson, Derek. | ||
| 245 | 0 |
_aHit makers _bhow things become popular |
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| 260 |
_aLondon _bAllen Lane _c2017 |
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| 300 | _a1 online resource (344p.) : ill. (black and white). | ||
| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _aDrawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible. | ||
| 650 | _aSOCIAL SCIENCE / Anthropology / Cultural & Social; Consumption (Economics); Popularity -- Social aspects; Marketing -- Social aspects; SOCIAL SCIENCE / Popular Culture; Popular Culture | ||
| 999 |
_c7257 _d7257 |
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