000			00890nam a2200157Ia 4500
005			20250117103923.0
008			250117s9999 xx 000 0 und d
020			_a9780525533948
082			_a658.85KLA
100			_aOren Klaff
245		0	_aFlip the script _bgetting people to think your idea is their idea
260			_a[New York, New York] _bPortfolio/Penguin _c2019
300			_axii, 238 p. ; 22 cm
520			_a"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"-- Provided by publisher.
650			_aSelling--Psychological aspects.
999			_c8131 _d8131