000			00905nam a2200169Ia 4500
005			20250117104013.0
008			250117s9999 xx 000 0 und d
020			_a9781633697003
082			_a658.812 SIG
100			_aNicolaj Siggelkow, Christian Terwiesch
245		0	_aConnected strategy _bbuilding continuous customer relationships for competitive advantage
260			_aBoston, Massachusetts _bHarvard Business Review Press _c[2019]
300			_axiv, 264 pages : illustrations ; 25 cm
500			_aIncludes bibliographical references and index
520			_aWhat if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
650			_aRelationship marketing.
999			_c9526 _d9526