Connected strategy building continuous customer relationships for competitive advantage
Nicolaj Siggelkow, Christian Terwiesch
Connected strategy building continuous customer relationships for competitive advantage - Boston, Massachusetts Harvard Business Review Press [2019] - xiv, 264 pages : illustrations ; 25 cm
Includes bibliographical references and index
What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
9781633697003
Relationship marketing.
658.812 SIG
Connected strategy building continuous customer relationships for competitive advantage - Boston, Massachusetts Harvard Business Review Press [2019] - xiv, 264 pages : illustrations ; 25 cm
Includes bibliographical references and index
What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
9781633697003
Relationship marketing.
658.812 SIG