Connected strategy (Record no. 9526)

MARC details
000 -LEADER
fixed length control field 00905nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117104013.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781633697003
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 SIG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nicolaj Siggelkow, Christian Terwiesch
245 #0 - TITLE STATEMENT
Title Connected strategy
Remainder of title building continuous customer relationships for competitive advantage
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Massachusetts
Name of publisher, distributor, etc. Harvard Business Review Press
Date of publication, distribution, etc. [2019]
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 264 pages : illustrations ; 25 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc. What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dodoma UONGOZI Institute Resources Centre - Dodoma Leadership 01/17/2025 1 658.812 SIG URD001433 08/30/2025 08/30/2025 01/17/2025 Book