Propaganda & persuasion (Record no. 2963)

MARC details
000 -LEADER
fixed length control field 01039nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117103618.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781452257532
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 303.375JOW
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jowett, Garth.
245 #0 - TITLE STATEMENT
Title Propaganda & persuasion
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks
Name of publisher, distributor, etc. SAGE
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xv, 462p. : ill. ; 23 cm
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes.
520 ## - SUMMARY, ETC.
Summary, etc. Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O?Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Propaganda.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dar es Salaam UONGOZI Institute Resources Centre - Dar es Salaam 01/17/2025   303.375JOW 002991 01/31/2025 01/17/2025 Book