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Propaganda & persuasion

By: Material type: TextTextPublication details: Thousand Oaks SAGE 2015Description: xv, 462p. : ill. ; 23 cmISBN:
  • 9781452257532
Subject(s): DDC classification:
  • 303.375JOW
Summary: Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O?Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 303.375JOW (Browse shelf(Opens below)) Available 002991

Includes bibliographical references and indexes.

Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O?Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.

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