Value proposition design (Record no. 3647)

MARC details
000 -LEADER
fixed length control field 01089nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117103642.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250117s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118968055
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.401OST
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Osterwalder, Alexander.
245 #0 - TITLE STATEMENT
Title Value proposition design
Remainder of title how to create products and services customers want
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken
Name of publisher, distributor, etc. John Wiley & Sons
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 290p. : color ill. ; 19 x 24 cm
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services--Management.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dar es Salaam UONGOZI Institute Resources Centre - Dar es Salaam 01/17/2025   658.401OST 003688 01/31/2025 01/17/2025 Book