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Value proposition design how to create products and services customers want

By: Material type: TextTextPublication details: Hoboken John Wiley & Sons 2014Description: xxv, 290p. : color ill. ; 19 x 24 cmISBN:
  • 9781118968055
Subject(s): DDC classification:
  • 658.401OST
Summary: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 658.401OST (Browse shelf(Opens below)) Available 003688

Includes index.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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