HBR's 10 must reads on strategic marketing. (Record no. 7122)

MARC details
000 -LEADER
fixed length control field 00816nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250117103846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781422189887
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8HAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Harvard
245 #0 - TITLE STATEMENT
Title HBR's 10 must reads on strategic marketing.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harvard Business Review Press
Name of publisher, distributor, etc. Harvard Business Review Press
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent v, 206 p. : ill. ; 21 cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We?ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        UONGOZI Institute Resources Centre - Dodoma UONGOZI Institute Resources Centre - Dodoma 01/17/2025   658.8HAR 007617 01/31/2025 01/17/2025 Book