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HBR's 10 must reads on strategic marketing.

By: Material type: TextTextPublication details: Harvard Business Review Press Harvard Business Review Press 2013Description: v, 206 p. : ill. ; 21 cmISBN:
  • 9781422189887
Subject(s): DDC classification:
  • 658.8HAR
Summary: If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We?ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma 658.8HAR (Browse shelf(Opens below)) Available 007617

Includes index.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We?ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.

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