Building Strong Brands

Material type: Text

TextPublication details: London Pocket Books 2010Description: vii,380pISBN:

9781849830409

Subject(s):

Marketing, Brands

DDC classification:

658.827

Summary: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam Personal Development	658.827AAK (Browse shelf(Opens below))	Available		UR010961
Book	UONGOZI Institute Resources Centre - Dar es Salaam Personal Development	658.827AAK (Browse shelf(Opens below))	Available		UR010960
Book	UONGOZI Institute Resources Centre - Dodoma Personal Development	658.827AAK (Browse shelf(Opens below))	Checked out	10/22/2025	URD002456

Browsing UONGOZI Institute Resources Centre - Dar es Salaam shelves, Shelving location: Personal Development Close shelf browser (Hides shelf browser)

Previous					No cover image available			Next
Previous	658.421FAD Build : an unorthodox guide to making things worth making	658.45KUR Everyday business storytelling create, simplify, and adapt a visual narrative for any audience	658.827AAK Building Strong Brands	658.827AAK Building Strong Brands	658.872REU ChatGPT Money Machine make money online and level up your business with ChatGPT and the best AI tools	658.11 Pattern breakers : why some start-ups change the future	658.7 DYE Collaborative advantage : winning through their extended enterprise supplier networks /	Next

Includes index

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

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