Soft power the means to success in world politics
Material type:
TextPublication details: New York Public Affairs, 2004Description: xvi, 191 p. : ill. ; 25 cmISBN: - 9781586483067
- 327.73NYE
| Item type | Current library | Call number | Status | Barcode | |
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Book
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UONGOZI Institute Resources Centre - Dodoma International Relations | 327.73NYE (Browse shelf(Opens below)) | Available | UR006762 |
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Includes bibliographical references and index.
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently?and often incorrectly?by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power?the ability to coerce?grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.
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