Hit makers how things become popular

By:

Thompson, Derek

Material type: Text

TextPublication details: London Allen Lane 2017Description: 1 online resource (344p.) : ill. (black and white)ISBN:

9780141981598

Subject(s):

SOCIAL SCIENCE / Anthropology / Cultural & Social; Consumption (Economics); Popularity -- Social aspects; Marketing -- Social aspects; SOCIAL SCIENCE / Popular Culture; Popular Culture

DDC classification:

306.3THO

Summary: Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	306.3THO (Browse shelf(Opens below))	Available	007644

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Previous	306.3SCH Leading from the emerging future from ego-system to eco-system economies	306.3SEV Seven deadly sins in consumption	306.3SKI How much is enough? money and the good life	306.3THO Hit makers how things become popular	306.3ZUB The age of surveillance capitalism the fight for a human future at the new frontier of power	306.43GEW Understanding education a sociological perspective	306.43WHA To what ends and by what means? the social justice implications of contemporary school finance theory and policy	Next

Includes bibliographical references and index.

Drawing on ancient history and modern headlines - from vampire lore and Brahms's Lullaby to Instagram - Thompson explores the economics and psychology of why certain things become extraordinarily popular. With incisive analysis and captivating storytelling, he reveals that, though blockbuster films, Internet memes and number-one songs seem to have come out of nowhere, hits actually have a story and operate by certain rules. People gravitate towards familiar surprises: products that are bold and innovative, yet instantly comprehensible.

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