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Flip the script getting people to think your idea is their idea

By: Material type: TextTextPublication details: [New York, New York] Portfolio/Penguin 2019Description: xii, 238 p. ; 22 cmISBN:
  • 9780525533948
Subject(s): DDC classification:
  • 658.85KLA
Summary: "No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"-- Provided by publisher.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma 658.85KLA (Browse shelf(Opens below)) Available URD000633

"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"-- Provided by publisher.

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