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They ask you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer

By: Material type: TextTextPublication details: Hoboken, New Jersey Wiley [2019]Edition: Revised and updatedDescription: xx, 332 pages ; 24 cmISBN:
  • 9781119610144
Subject(s): DDC classification:
  • 658.8 SHE
Summary: In today?s digital age, the traditional sales funnel?marketing at the top, sales in the middle, customer service at the bottom?is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company?but only if your content strategy puts your answers at the top of those search results. It?s a simple and powerful equation that produces growth and success: They Ask, You Answer.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma 658.8 SHE (Browse shelf(Opens below)) Available URD001412

Includes index

In today?s digital age, the traditional sales funnel?marketing at the top, sales in the middle, customer service at the bottom?is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company?but only if your content strategy puts your answers at the top of those search results. It?s a simple and powerful equation that produces growth and success: They Ask, You Answer.

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