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1.
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Handbook of marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Northampton 2012
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 658.8/02HAN.

2.
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HBR's 10 must reads on strategic marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard Business Review Press Harvard Business Review Press 2013
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: Leadership 658.8HAR.

3.
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HBR's 10 must reads on strategic marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard Business Review Press Harvard Business Review Press 2013
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: 658.8HAR.

4.
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Business greatest hits a masterclass in modern business ideas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London A. & C. Black 2010
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: SELF HELP 650DUN.