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The end of marketing humanizing your brand in the age of social media and AI

By: Material type: TextTextPublication details: London Kogan Page Limited 2020Description: xiii, 226 pages : illustrations ; 22 cmISBN:
  • 9780749497576
Subject(s): DDC classification:
  • 658.8 GIL
Summary: Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma 658.8 GIL (Browse shelf(Opens below)) Available URD001465

Includes bibliographical references (page 219) and index.

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead.

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