Words that work it's not what you say, it's what people hear
Material type:
TextPublication details: New York MJF Books 2012Description: xxi,324pSummary: In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
| Item type | Current library | Status | Barcode | |
|---|---|---|---|---|
Book
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UONGOZI Institute Resources Centre - Dar es Salaam | Available | 003057 |
Includes index
In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.
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