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Mcquail?s mass communication theory 6th ed.

By: Material type: TextTextPublication details: London SAGE Publications c2010Description: viii, 621 p. : ill. ; 24 cmISBN:
  • 9781849202923
Subject(s): DDC classification:
  • 302.23MCQ
Summary: McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 302.23MCQ (Browse shelf(Opens below)) Available 000593

Includes bibliographical references

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

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