Mcquail?s mass communication theory 6th ed.
Material type:
TextPublication details: London SAGE Publications c2010Description: viii, 621 p. : ill. ; 24 cmISBN: - 9781849202923
- 302.23MCQ
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
|
UONGOZI Institute Resources Centre - Dar es Salaam | 302.23MCQ (Browse shelf(Opens below)) | Available | 000593 |
Includes bibliographical references
McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.
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