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Confessions of an advertising man

By: Material type: TextTextPublication details: Harpenden, Herts Southbank Pub 2011Description: 190 p. ; 24 cmISBN:
  • 9781904915379
Subject(s): DDC classification:
  • 659.1092OGI
Summary: David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dar es Salaam 659.1092OGI (Browse shelf(Opens below)) Available 001759

Includes index.

David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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