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Connected strategy building continuous customer relationships for competitive advantage

By: Material type: TextTextPublication details: Boston, Massachusetts Harvard Business Review Press [2019]Description: xiv, 264 pages : illustrations ; 25 cmISBN:
  • 9781633697003
Subject(s): DDC classification:
  • 658.812 SIG
Summary: What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
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Item type Current library Call number Status Barcode
Book Book UONGOZI Institute Resources Centre - Dodoma Leadership 658.812 SIG (Browse shelf(Opens below)) Available URD001433

Includes bibliographical references and index

What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?

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