Propaganda & persuasion

By:

Jowett, Garth

Material type: Text

TextPublication details: Thousand Oaks SAGE 2015Description: xv, 462p. : ill. ; 23 cmISBN:

9781452257532

Subject(s):

Propaganda

DDC classification:

303.375JOW

Summary: Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O?Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	UONGOZI Institute Resources Centre - Dar es Salaam	303.375JOW (Browse shelf(Opens below))	Available	002991

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Previous	303.375BER Propaganda	303.375CHO Media control the spectacular achievements of propaganda	303.375CUL Propaganda and mass persuasion a historical encyclopedia, 1500 to the present	303.375JOW Propaganda & persuasion	303.375TAY Munitions of the mind a history of propaganda from the ancient world to the present era	303.38SUR The wisdom of crowds why the many are smarter than the few and how collective wisdom shapes business, economies, societies, and nations	303.3BAT Why leaders fail ethically. a paradigmatic evaluation of leadership	Next

Includes bibliographical references and indexes.

Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O?Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.

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