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1.
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Brand failures the truth about the 100 biggest branding mistakes of all time by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2011
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 658.827HAI.

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2.
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The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken John Wiley & Sons, Inc 2015
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1).

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3.
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creating passion brands how to build emotional brand connection with customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2005
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 658.834EDW.

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4.
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Handbook of marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham Northampton 2012
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 658.8/02HAN.

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5.
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Webs of influence the psychology of online persuasion : the secret strategies that make us click by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Pearson education 2017
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1).

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6.
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Connected by design 7 principles of business transformation through functional integration by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco Jossey-Bass 2014
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: Sustainable Development 658.4WAC.

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7.
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HBR's 10 must reads on strategic marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard Business Review Press Harvard Business Review Press 2013
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: Leadership 658.8HAR.

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8.
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New methods of market research and analysis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Northampton Edward Elgar Publishing 2017
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: Reference 658.83ERI.

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9.
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HBR's 10 must reads on strategic marketing. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harvard Business Review Press Harvard Business Review Press 2013
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: 658.8HAR.

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10.
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Hit makers how things become popular by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Allen Lane 2017
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 306.3THO.

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11.
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Purple cow transform your business by being remarkable by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin 2005
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 658.8GOD.

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12.
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#AskGaryVee one entrepreneur's take on leadership, social media, & self-awareness by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY Harper Business, an imprint of HarperCollinsPublishers 2016
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: Leadership 658.8VAY.

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13.
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Marketing in the age of Google your online strategy IS your business strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. Wiley, 2012
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: SELF HELP 658.872FOX.

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14.
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Business greatest hits a masterclass in modern business ideas by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London A. & C. Black 2010
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: SELF HELP 650DUN.

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15.
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This is marketing You Can't Be Seen Until You Learn To See by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio 2018
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 658.8 GOD.

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16.
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Marketing in the age of Google your online strategy IS your business strategy by
Edition: Rev. and updated
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley. 2012
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 658.872FOX.

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17.
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Platform revolution how networked markets are transforming the economy and how to make them work for you by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York W. W. Norton & Company 2016
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dar es Salaam (1)Location, call number: 658.872PAR.

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18.
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#AskGaryVee one entrepreneur's take on leadership, social media, & self-awareness by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY Harper Business, an imprint of HarperCollinsPublishers 2016
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: 658.8VAY.

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19.
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The new rules of marketing & PR how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly by
Edition: Seventh edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey John Wiley & Sons [2020]
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: SELF HELP 658.872 SCO.

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20.
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They ask you answer a revolutionary approach to inbound sales, content marketing, and today's digital consumer by
Edition: Revised and updated
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey Wiley [2019]
Availability: Items available for loan: UONGOZI Institute Resources Centre - Dodoma (1)Location, call number: SELF HELP 658.8 SHE.

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