Connected strategy building continuous customer relationships for competitive advantage
Material type:
TextPublication details: Boston, Massachusetts Harvard Business Review Press [2019]Description: xiv, 264 pages : illustrations ; 25 cmISBN: - 9781633697003
- 658.812 SIG
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Book
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UONGOZI Institute Resources Centre - Dodoma Leadership | 658.812 SIG (Browse shelf(Opens below)) | Available | URD001433 |
Includes bibliographical references and index
What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
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